£Take the CashBack Challenge

Help and support

Let us help you find what you're looking for

Frequently Asked Questions

Why have I been charged for a MMS?

Many mobiles can automatically convert a text message to a MMS.

This can happen when:

  • the text includes a non-standard smiley or symbol such as an emoticon or emoji
  • the text is sent to an email address instead of to a phone number
  • it's been sent as a group text message
  • the text exceeds the character limit (on some phones this is 160 characters, on others it can be higher) 

Emoticons or emojis are billed depending on how they're sent from a mobile: 

  • if you're using them in a SMS format e.g. :-), you'll get charged as an SMS
  • if the symbols get converted to an image e.g. smiley you'll get charged under MMS
  • if you're using them on apps (such as WhatsApp), it'll go under your data allowance (unless connected to Wi-Fi)

Was this answer helpful?

The content on our site is provided for general information only. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.